SEO is changing and the practices which we applied in the past for getting good ROI might not work for future. Lets start from the scratch:
There was a time when getting good ranks and visibility was easy tasks. That time link building and link promotion were the only tactics used by we marketers but now the trend is shifting towards brand promotion.
Are you still fighting for some exact match keywords?
Are you finding is hard to get good ranks?
Ohk..lets answer honestly are you still using the old school SEO techniques?
If you answered yes, then my friend you should just stop right now what you are doing because that is not worthy for long term. It might be possible that you will lose all your keywords after the next Google update.
Coming back to our topic. Lets start with Facebook, a very big social media platform. Lets have a look at this presentation :
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