Apart from technology and mobile apps, today, we will discuss about the Google's
major algorithm Penguin which can influence your online marketing campaign.
Penguin 2.1 is the latest version of Google's penguin update
as tweeted by Matt Cutts last night. It will greatly affect English search
queries and inner pages. Not alike penguin 2.0, which only affected homepage
and most of the keywords which were being targeted from homepage, Penguin 2.1
going to hit hard by exploring deeper pages as well.
Now it's time to follow some advanced strategies for online
marketing. But what are those strategies?
The only thing which I have implemented and going to suggest
here is DIVERSITY (broad base). We have seen in the past that sites which have
low quality content and follow poor SEO strategy was hit harder by these kinds
of updates. Suppose we have a keyword web development Brisbane and the link
which we have built on site full of bad content then it will not going to help
in SERP. What exactly is diversity?
1. Diversify you backlinks: The links which you are
building should not only look natural, they should be built naturally. They
should be built on the sites which have good content, which have good domain
authority. Putting all eggs in a same basket is just a foolish way of promotion.
2. Diversify your traffic: Targeting your keywords
exactly making anchor tag is not a good technique rather introducing some sort of
diversity can be a better way. Overall traffic on your site should be come from
various sources.
At the end, the most important thing or you can say I have saved
best for the last. That is:
3. Diversify your techniques:It is a fact that SEO is
changing, but it is not dead. Put more emphasis on social media promotions,
build some good social media profiles, increase your follower database, enhance
your circle and after that promote your business.
My recommendation on Penguin 2.1 is, remove your bad links
first, and add some quality links. Add some good content to your site, add
trust not spam.
