Trends in Ecommerce Marketing to Watch Out for In 2017

In the year 2016, the global retail e-commerce sales turned out to be $22.049 trillion. Experts have predicted that by the year 2020, this sales figure will surpass $27 trillion. Out of 3.5 billion worldwide internet users, nearly 40% indulge into online shopping. This means that in the year 2017, entrepreneurs will be able to reach nearly 1.4 billion customers worldwide. And the best part is, these figures are not expected to go down in the near future.

The trends in eCommerce market are created based on the shopping patterns of people, the products they like to buy and the ways in which they make the most out of technology. If you are a marketing expert, you must keep a track of these trends as they will help you to design your brand and thrive in today’s competitive marketplace. Most of the eCommerce solutions in the year 2017 will revolve around customer experience, real-time and predictive analytics, online personalization, conversion rate optimization as well as eCommerce merchandising. Thus, online retailers will look into solutions which provide them with deeper insights into consumer behavior across different channels.  As all the customers are choosing ‘the mobile way’ in the year 2017, you will have to engage them to your brand via their mobiles and build long lasting relationships with them.

Marketing experts all over the world are trying to march ahead of their competitors by putting exhaustive efforts into ecommerce store development and are utilizing different techniques and forms of marketing channels. They are employing state-of-the-art technologies to obtain and interpret customer data they have. After analyzing the data and drawing conclusions from them, they are coming up with robust marketing strategies to attract more customers.

Given below is an info-graphic from BiztechCS which displays eCommerce marketing trends that you might come across in the year 2017. These include better email automation, more advanced content marketing, better aligning your marketing efforts as per customer purchase journey, mobile advertising, review marketing, artificial intelligence and virtual reality, mobile payments, user generated content and loyalty programs.