11 PPC Pro Tips for Writing Text Ads

Every part of PPC program is very important. Additionally we need to accomplish certain things in PPC ads. Few element are as crucial and visible in PPC ads.

We want to attention to communicate our message clearly and get qualified prospects to click.  First introduction of our brand are prospects that’s why  first impression of our brand is very important. Here 11 PPC tips for writing text ads that are written by best Digital Marketing company .

1.  Get the story directly from the client

Client’s own words give most accurate and complete description for his product and services so coping and pasting should be avoided from their company websites. When we write ads, we must review our words carefully and often lift phrases and text for ad messaging. There are no  substitute to getting the story directly from the client.

2.  Get into the mind of the target audience

When we start writing, we must understand things from the targeted audience perspective. We should understand what kind of problem audience are experiencing and which kind of pain points audience have and understand that how this product and services can solve the problem of audience. These answers will help get into the mind of the targeted audience.

3. Include benefits of product and services

Which types of benefits makes awesome of our product and services and which types of unique benefits we have.  All these benefits put in the ads messaging which is relevant to the target audience.

4. Describe how you are better than competitor

if our ads displays next to the competitor ads so how audience will take it, we don’t want  that competitor’s ads shows unduly influence on whatever we write on our ads. It’s never a bad idea to research competitor ads find out.

But it is very important to know that competitor might clear that which types of product and services will be highlighted.

5. Think holistically

Anyone must consider the big picture. when we writes ad copy so that we typically create a roadmap for clients. In this roadmap we include all relevant extension. This is the reason help of these things anyone avoid the problem of repeat messaging when one and more ads show up.

6. Include a call to action

Whenever you write add message, somewhere our ad copy you should need what to do such as ‘Buy now’ and ‘View now’ and ‘Shop now’.

Your call to action must strong  and clear. You can use the time constraints like “shop today| sale till Sunday.”

7. Use keywords

This is the very important to know that using unique keywords is the must requirement in your ads in first and second headline.  

8. Include qualifying elements, if applicable

You can also include unique and qualifying elements for your ad’s quality prospects. We have discussed in all above points. In contrast fourth position ads doesn’t  have  this kind of qualifier.

9. Craft your headlines carefully

Headline  are  the kings when aids comes to paid search ads. We should write headings carefully and thoughtfully because your description line and display URL and ad extension only exist to compliment the headings.

10. Copy if you want

if your client have existing headings and or other marketing copy that look like awesome so you can use it in your adwords.

11. State your price point

You should also decide to include your price, if you have high quality and more experience product in your ad text.

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