Thursday 27 February 2014

Branding- Old Wine in The new Bottel

Whenever i discuss about latest digital marketing trends i often share my experiences. Yesterday i read this blog Branding- Learn how it is done in digital world and something clicked into my mind. So i decided to share some tips about branding. This whole concept of brand promotion is not a new one. branding is everywhere from tv advertisements to playground banners, you can find the gimps of brand promotion. These evergreen techniques suggested by one of my friends and mentor Ankit Pandey, here are the tips:

1. Your website is your biggest platform

Yes it is. With your website you can start some promotional offers, quizzes, sale and many more things which will diverse the mind of your readers and make a image of your brand. 


2. Social media

Dare i not mention facebook, google+ and twitter here. These all the social media platforms are full of active users. Don't be promotional there. Share some good posts and you will see visitors coming to your website.
Here are some top twitter tips for 2014, check them out.


3. Quality content is your friend

We always wonder how we can create a good informative content. Content creation is not a matter of seconds, it takes time. It might be possible that you are not aware of content curation tips for SEO, effective content can really prove helpful in projecting an image of your brand.


4. Visual marketing

Well this is the thing you should do at daily basis. Here are some things you can do in order to make your branding campaign a success.
  • Infograph submission
  • PPT submissions
  • Meme publishing

Now its time to wrap up all the things. From the above discussion we can easily conclude that Killer SEO strategies are indeed needed to drive visitors, increase ROI and to project a good image of your brand in the minds of your viewers. 




Wednesday 26 February 2014

5 killer SEO tips for marketers in 2014

Here I am sharing my latest infograph which I have created for all my readers to share my knowledge about the latest SEO techniques which can drive traffic to your site.

Read the full Blog HERE





Tuesday 25 February 2014

Top Social Media Marketing tips 2014

SEO is changing and the practices which we applied in the past for getting good ROI might not work for future. Lets start from the scratch:

There was a time when getting good ranks and visibility was easy tasks. That time link building and link promotion were the only tactics used by we marketers but now the trend is shifting towards brand promotion.

Are you still fighting for some exact match keywords?
Are you finding is hard to get good ranks?
Ohk..lets answer honestly are you still using the old school SEO techniques?

If you answered yes, then my friend you should just stop right now what you are doing because that is not worthy for long term. It might be possible that you will lose all your keywords after the next Google update.

Coming back to our topic. Lets start with Facebook, a very big social media platform. Lets have a look at this presentation :


How to attract more visitors to your Facebook page 

Rest we will discuss in next post.